As I ease my back into the marketing world after a few months of moving back to the US from Australia and catching up with friends and family I've been having fun playing with some cool new social media tools. In today's spotlight - the picture-perfect world of Pinterest...
Today after 5+ glorious years working and learning across Asia-Pacific with some incredible people and brands I'm heading back to the good ol' USA. And with the big move back home I'm taking a self-imposed break from all things blogging, tweeting, vlogging, touting...
Way back when (a.k.a. 2008) it was all the rage to offer people the chance to take over a brand's profile photo on Facebook for a day or week. And back then maybe a few thousand or ten thousand people may have been a part of your 15 seconds of photo fame. Now, fast...
As a kid of the 80's I of course am a huge fan of the magical world of Jim Henson. And it turns out our friends at Google are as well as evident by a new Google Doodle that debuted today on what would have been Jim Henson's 75th birthday. The Doodle is made up of some...
Forgot to write about this one when I first heard about it - but still a great one to check out. This one is from our friends at Intel - a brand that has been traditionally focused on purely function product attributes - e.g., faster, better. Now with their "visibly...
I'm a huge fan of the growing use of projection mapping (see the fun Hot Wheels had a few months back here). So was thrilled when a friend sent me the video below - it's very cool projection mapping but adding a slight physical element with foreground and background...
A short and sweet one today - our good friends at McDonalds in Canada was looking for a fun way to let people know of the company's $1 drinks offer during the hot summer months in Canada (Yes - it gets hot up there). The result was simple and fun (we love simple and...
These days there seems to be a car launching every day, and nearly all of them are touting “greater fuel efficiency” messages or backed by stats and numbers like “0.38 liters of diesel per metric mile.” So the need to truly create a campaign that sucks people into the...
Sometimes you come across a campaign that you just know would have been so much fun to a part of the team behind the scenes making it happen. Case in point: Dutch clothing brand Zeeman. The company wanted to challenge the notion that when your a discount clothing brand...
